SEO is Search Engine Optimization.
Or, in practical terms - what it takes to get found online.
If you have a website, then you need to care. It's how the internet works.
Don't believe in the saying - If you build it they will come. Those days are done.
What you really need is something more dependable and it's called Search Engine Optimization - aka SEO.
If you're a big company with a huge marketing budget to promote your brand you're able to drive people to your website. You probably take advantage of SEO tools too.
If you don't have a huge marketing budget, like most brands in the alcohol industry, then you need to find ways to direct people to your website. While they are searching.
Yes big brands might throw money at online branding, but from experience, they aren't very good at it. The corporate layers tends to get in the way.
This is your competitive advantage.
And a lot of people love to support smaller, family-owned, limited production brands.
Now it's up to you to put yourself on their radar. SEO is how you play this game.
Search engines, google being the largest, use algorithms to run their searches. With billions of searches happening every day, they need to have a system in place.
You might have heard that it's a mystery how it's done. Like a secret recipe.
Yes and no.
To help businesses get found they provide guidelines to follow, which occasionally change. These are the updates we all do on our phones and computers. And this is what scares people when they think of SEO. How do you keep up to date with all the changes to the algorithm?
I stayed informed of these changes and the impact they have on writing copy for brands. And I understand the balance that needs to be maintained.
Writing for the customer first. But making sure the copy is written to be found.
It's not something many writers focus on. Neither is it a skill most marketers or business owners have.
But it is what you need to do to get your website ranking. It's how to stay ahead of your competitors, especially the larger brands with their big marketing budgets.
The thought of keywords is terrifying. I felt the same way.
What keyword tool should I use?
How do I know which keywords to search?
I've heard about long tail keywords? What does that even mean?
How do I even use them in my copy...??
And what's H1, H2, etc all about?
It got me so interested to learn and bring this understanding to the alcohol industry.
I was shocked to see how few alcohol businesses take advantage of the tools that exist.
Don't let that be you.
When I write your web copy, all these factors are on my mind.
I think about it so you don't have to.
If you're keen to know if your website is SEO friendly, I can audit it for you. I'm sure I can give you a few tips I've picked up along the way to make it even better.
Or if SEO is of zero interest, but your website ranks nowhere...
Email me and we can set up a time to talk.
Your images have places for copy on them too. Don't let this opportunity get away.