Do you find writing painful?
Can you write SEO friendly web copy?
Do you have a thousand other things to get done?
We should talk.
I write copy for alcohol brands daily.
Got a bajillion dollars to spend on marketing? You wish. But you do have a website. Make sure its work as hard as you are. Don't just make it look good. People connect with words so write the best copy you can.
For more on writing for the web.You want your brands to stand out. Be noticed and remembered. You need the right words to tell your story, make people believe and sell your benefits. A tag line, USP or key message. It just needs to be your brands.
For more on telling your brand story.Have a new beer, wine, spirit that needs a memorable name? I've done naming of every category, every price point, even different countries. Naming is one of the most frustrating jobs but it's got to get done well.
For more on what it takes to name.Have a website, but you're not getting found? Don't leave SEO to the web dev or the designer. Keywords are the words people use to find you. Are they in the right places on your website? And its not just on your homepage. I know all the nooks and crannies your keywords need to inhabit.
For more on why SEO matters.SERP? Search Engine Results Page. Or in real terms, the information dished up when you search a brand or business. Search yourself. What do you see ? Is it what you want your potential customers to see? I write to make sure it's what you want shown. Or Google will do it for you. Who knows your brand better?
For more on writing your SERP.GBP is Google Business Profile. If you own a venue people can visit (eg winery, pub, bar, restaurant, distillery) you must take advantage of this service. It helps people find you. It drives traffic through your door. And it's free! I've studied the GBP for the alcohol industry. Let me show you the sections to fill in.
For more on writing a killer GBP.Sales teams or distributors are always asking for sales materials. They aren't the most satisfying thing to create, but they make a huge difference to your sales results. I know because I started my career in sales. The sales materials I liked were the ones that understood how to sell...
